Not Just More Clients. More of Your Ideal Clients.
There is nothing you can do in your business—not even sales—that will grow your business faster, more directly, and with greater impact than marketing. Come up short here and nothing else can make up for it.
Wisdom, Guidance, (un)Common Sense
There’s a much better way. It starts with what you’re doing right (you have happy clients, right?). Client interviews provide wisdom, guidance, and (un)common sense from people who know your business best. Research from the field of neural-economics (the interdisciplinary field studing of how people make decisions) backs up what your clients will say, leaving you wondering who came up with those so-called “best practices.”
More importantly, you’ll see a direct link between marketing and: shorter sales cycles, higher prices, and more and better clients. The goal isn’t just more clients, it’s more of your ideal clients.
Let me be guide you and your business in re-thinking how marketing drives growth. When you’re ready, let’s talk about growing YOUR firm.