Growing Your Firm Is Getting Harder
There is nothing you can do in your business—not even sales—that will grow your business faster, easier, and with greater impact than marketing. If you come up short here, nothing else can make up for it.
Focus on Why Clients Hire YOU
Clients don’t hire you because you are “different.” They trust you because you are the best choice for improving their business.
You will see a bigger reward from re-thinking the Ideas you communicate than from more artfully crafting the Words you use. Words and tactics matter, but ideas matter much more. When you think about marketing as web sites, email campaigns, branding, and social media, you’re thinking about marketing tactically rather than strategically. By the time you finish reading this website, you’ll agree. When you’re ready, let’s talk about growing your firm.
Common Sense Is a Better Guide than the Herd
“Best Practices” describe what most people do rather than what is most effective. If you are willing to break with conventional wisdom, the payoff is growth from clients who are less price-sensitive, more loyal, and generate plenty of qualified referrals. No magic dust, just common sense.