Not Just More Clients. More of Your Ideal Clients.
There is nothing you can do in your business—not even sales—that will grow your business faster, more directly, and with greater impact than marketing. If you come up short here, nothing else can make up for it.
Focus on Why Clients Hire YOU
Clients don’t hire you because you are “different.” They trust you because you are the best choice for improving their business. You demonstrate your value by talking about their business rather than yours.
Re-thinking the Ideas you communicate generates significantly greater upside than more artfully crafting the Words you use. Words and tactics matter, but the right idea matters much more. Web sites, email campaigns, branding, and social media aren’t the starting points; they’re the culmination of clear positioning and focused strategy.
Re-thinking your view of marketing actually makes it easier to see how marketing drives growth. By the time you finish reading this website, you’ll agree. When you’re ready, let’s talk about growing YOUR firm.
Common Sense Is a Better Guide than the Herd
“Best Practices” describe what most people do rather than what is most effective. If you’re willing to break with conventional wisdom, the payoff is growth from clients who are less price-sensitive, more loyal, and generate plenty of qualified referrals. No magic dust, just common sense. Not just more clients. More of your ideal clients.