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Not Just More Clients

A Virtuous Cycle of Your BEST Clients

Focusing on your best clients fuels a Virtuous Cycle of repeat business, client referrals, and recommendations from strategic partners.

In the process, marketing becomes something everyone at your firm understands.

The key is understanding what your clients are really thinking, not learning new skills.


Focusing on your best clients causes your business to spiral up

Be an Easy Choice for Your Best Clients

An easy choice is someone your clients can trust to improve their business, and a decision they won’t second-guess.

It’s counter-intuitive, but bullet points, happy clients, and the rest of the conventional wisdom doesn’t make you an easy choice.

Focusing on your best clients is more efficient than cramming more leads into your sales funnel.

Insight from customer interviewsInsight

Client Interviews

Identify more ways you improve your clients’ businesses and what is most important to them.

Strategic Marketing Plan processGuidance & Action

Strategic Marketing Plan

Focus generates clarity
Clarity delivers impact
Impact produces momentum



Shorter sales cycles
Higher profits
More & better clients

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“Bruce gave me unique insights into how marketing issues truly affect the strategy and operation of our overall business”

Bill Woodrow, Principal, Woodrow Search

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Break with the Herd

A lot of what passes as marketing wisdom is herd behavior masquerading as “best practices” which actually undermine your firm’s growth.

A snazzy new design will certainly make your web site prettier, but it’s not your firm’s lowest-hanging fruit. Your current color palate isn’t costing you business. (And, there’s no Tooth Fairy.) Great marketing is a healthy tree which continually bears low-hanging fruit.

You become the easy choice when clients see you as clearly better.

I Like to Work with Ideal Clients Too.

Are You My Ideal Client?

  • Is marketing strategic to your firm’s long-term success?
  • Are you willing to break with conventional wisdom to get much better results?
  • Are you willing to put strategy before tactics?


Your reward is amazing clarity regarding your marketing and what
will work for YOUR FIRM.

 Strengthen Your Business

If your job is leading a services firm of elite professionals, and you aren’t afraid to slay a few marketing myths, let’s talk about your firm and its needs. Together we can increase your firm’s Revenue, grow Profitability, and add more of your Best Clients.


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