As cloud services consolidation picks up steam, SaaS marketing must adopt new thinking regarding content, focus and timing. Companies transitioning from premise to cloud offerings face even more hurdles, and bringing about change can be difficult in large organizations. How companies respond to these changes in their marketing may have more impact on their ultimate [...]
Posts Tagged ‘cloud’
Posted in 
Tags: 
Hope or Hype: Data in the Cloud
September 2nd, 2009 
Bruce La Fetra My colleague, Nilofer Merchant, just back from FOO Camp this past weekend, reports the underlying current in discussions involved data in the cloud and how valuable it will be. I’m on the record as a believer in cloud data, but maybe see it happening in a different way. Conventional wisdom holds that this is a [...]