My colleague, Nilofer Merchant, just back from FOO Camp this past weekend, reports the underlying current in discussions involved data in the cloud and how valuable it will be. I’m on the record as a believer in cloud data, but maybe see it happening in a different way. Conventional wisdom holds that this is a [...]
Posts Tagged ‘Data’
Engagement Mapping Revolution Coming to a Brand Near You
March 10th, 2009 
Bruce La Fetra A century ago, retailer John Wanamaker supposedly said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” In a more recent look at the same question, Rex Briggs and Greg Stuart in their book What Sticks estimate that 37% of advertising in the USA—totaling $112 billion—is wasted [...]
Posted in Marketing & Strategy 
Tags: Data, DoubleClick, engagement mapping, Microsoft, What Sticks 
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