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The Myth about the Myth of Crowdsourcing

October 7th, 2009 Bruce La Fetra

Is Jigsaw the only true example of crowdsourcing? Dan Woods, writing in Forbes, thinks so. Woods’ contention is that all innovation comes from individual virtuosos. While Threadless may tap into a crowd, each new idea comes from an individual. Viewed this way, Jigsaw is one of a very few companies where the crowd is an [...]

Posted in Marketing & Strategy Tags: crowdsourcing, jigsaw, threadless No Comments »
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