Although “fans” of your company or brand are happy with your products and services, they must never be confused with much more valuable advocates. Advocates are people who don’t merely like your firm, but are willing to sing your praises to friends and colleagues. People that have brand love. To date, social media has been [...]
Posts Tagged ‘LOVE model’
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Canon Gets It
October 16th, 2009 
Bruce La Fetra I was looking at digital cameras on the web the other day, and Canon stopped me in my tracks. They have user reviews just like many resellers, but very few manufacturers. Reviews are prominently featured just below the fold on the initial page for each camera model. More than that, they collect the most common comments at the top and list them under “Pro” and “Con” sections. You read that correctly—Canon prominently lists top consumer complaints on their web site. Things like “poor low light performance,” “complicated to use controls/menu,” and “difficult to use.” Were the marketing people completely cut out of the loop?
Quantifying Collaboration
September 9th, 2009 Bruce La Fetra I like to say, “Success is not created, it is co-created.” As a result, I spend a lot of time thinking about how collaboration and co-creation help drive great strategies and results that win markets. Recently, my colleague Harry Max and I introduced a new process framework for understanding relationships between consumers and companies. The [...]
Filling Your Company with LOVE: A new framework for understanding consumer relationships
July 28th, 2009 Bruce La Fetra As companies see increasing value in social media campaigns, it is becoming apparent that the transactional-centric models currently used for tracking and measuring marketing campaigns are not up to the social media challenge. With social media campaigns often focused on brand building and driving engagement, the tools used to measure the impact on sales and [...]