Many people think choosing a winning business model means selecting from a list of “proven” or “emerging” models such as “SaaS,” “Open Source,” or “Traditional.” A business model is much more than the way you collect money from customers, it also drives development, marketing, sales, deployment, support, accounting and all the other functions I forgot [...]
Posts Tagged ‘product design’
What Was Ford’s Alan Mulally Thinking?
January 9th, 2008 
Bruce La Fetra Unless you are selling talking beer openers or donuts, comparing your product to Homer Simpson defies conventional wisdom. When your product is a slow-selling car, your actions are certain to leave people saying, “D’oh!” Yet, this is exactly what Ford Motor CEO Alan Mulally did recently. He wasn’t subtle; in a public speech he projected [...]
Posted in Marketing & Strategy 
Tags: Ford, Homer Simpson, innovation, leadership, product design 
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