“Bruce led us in strategy development that let us reach a new level of clarity and ideas for who we are, what we’re doing and how we achieve it.”
Nilofer Merchant, CEO & Founder, Rubicon Consulting
Great Marketing Is Like Riding a Bike
Until you experienced riding a bike, you thought it was hard.
My job is to make growth-driving marketing feel as natural as riding a bike.
Using solid research into why your best clients select your firm above others, I show you how you can become the compelling choice by doing more of what you do best. Not a survey into what clients like about your products and services, a deep dive into why they select your firm and how your work benefits their business. You’ll be dismayed by how much of your current business development is built around why clients ought to select your firm or why you would select your firm. I can’t do this without getting to know you and your clients. You’ll never go back.
Emphasizing the benefits your clients get from working with your firm changes how you think about marketing.
I use your own best clients to convince you that your products and services are not the primary reasons clients select your firm. From this you gain the clarity and confidence to change your approach to marketing forever. Just as spinning wheels make it possible to ride fast without falling, clarity and confidence gyro-stabilizes your entire business development process.
A good strategic marketing plan makes clear which activities are aligned with your overall goals, and which you can safely stop doing.
A Strategic Marketing Plan must integrate seamlessly with sales, business development, and even operations. If not, it will be a plan sitting on the shelf, gathering dust rather than growing your firm.
“Bruce exhibited a great ability to “dig in” to get a real understanding of our clients’ needs/wants/perceptions that we would have missed with our traditional tactics.”
Bobby Robertson, CEO, HealthCareFirst
A diagnostic Marketing & Business Development Audit or a no-obligation Consultation is a great way to get started.