A Strategic Marketing Plan Is Your Foundation for Success
The sales process is changing for all types of companies, but especially for services firms. It’s true for companies as diverse as commercial builders to professional services. It’s more than just customers don’t all play golf anymore. Busy business people demand higher-value-added exchanges in exchange for their time. Success requires your marketing, sales and business development efforts thrive in this environment.
What gets purchased is changing as well. It's possible to physically copy an ever widening number of products. Staying ahead based solely on technology is difficult, expensive and uncertain. The solution for many companies includes integrating services.
Markets evolve, customers change and new competitors emerge. By transforming customers from an underutilized resource to an engine of competitive advantage, your Strategic Marketing Plan will boost your company to the next level—a place where you can grow revenue and profitability that is more resilient in a dynamic market.
Our focus is always on what can be and what comes next. If you are ready to step up to the next level and ask the question, "Now what?," request a free consultation to discuss how we can boost you to the next level.
Customers represent a treasure trove of information and insights not just for tactical decisions, but for making executive-level policy decisions. CMOs need to embrace customers as a powerful force to align the entire organization. Read the article.
Savvy executives increase their odds of building a better business that thrives in today's complex climate by creating more autonomy, using data to establish a richer context, and not thinking about customers in transactional terms. Read the article.
Customers represent a treasure trove of information and insights not just for tactical decisions, but for making executive-level policy decisions. CMOs need to embrace customers as a powerful force to align the entire organization. Read the article.
The most critical time in the life of a strategic marketing plan arrives several months after implementation begins. The initial excitement is wearing off, the consultants are gone, easy wins have been notched, and ahead lay the harder elements. Educators talk about knowledge decay, and the same effect erodes support during strategic marketing plan implementation. Without constant reinforcement, people tend to forget why changes are important. Read the article.
Trevor, the CEO of a mid-sized professional services firm approached me about his marketing and business development strategy. They had a well-oiled machine, but it wasn't producing. It wasn't that Trevor's offerings were lacking. In fact, the rest of his organization and the market were poised for growth. His firm provided good value and demonstrated expertise in some emerging areas. What happened was that his marketing strategy had gone stale. Read the article.