What If Your Entire Firm Saw Through Your Clients’ Eyes?
You’ve no doubt noticed a few exceptional firms that:
Earn higher profits
Win nearly all the deals they pursue
Work with the most attractive clients
Attract the best people to your firm
What are they doing that you’re not? Also, have you noticed that they also have more fun?
The combination makes for a great firm. While not all firms will be great, I firmly believe that any firm can be. The Strategic Marketing Plan framework exposes your your entire firm to your customers, their needs, and most importantly, how your work benefits the customer’s business. Instead of simply better marketing and business development, you’re rewarded with a firm that grows, develops, executes, plans and manages at a higher level.