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Not Just More Clients . . .   A Virtuous Cycle of Your BEST Clients


Focusing on your best clients fuels a Virtuous Cycle℠ of repeat business, client referrals, and recommendations from strategic partners.

In the process, marketing becomes something everyone at your firm understands.

The key is understanding what your clients are really thinking, not learning new skills.


Virtuous Cycle of Best Clients

Your Clients Like It When You’re an Easy Choice


An easy choice is someone your clients can trust to improve their business, and a decision they won’t second-guess.

It’s counter-intuitive, but bullet points, happy clients, and the rest of the conventional wisdom doesn’t make you an easy choice.

Focusing on your best clients is more efficient than cramming more leads into your sales funnel.

 Strengthen Your Business

Strategically target the most profitable markets and clients where you command higher fees

Attract higher-quality clients, partners, and employees by putting the focus on how you improve your Best Clients

Make it easy and natural for clients and referral partners to generate new business for you with powerful referrals

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“Bruce gave me unique insights into how marketing issues truly affect the strategy and operation of our overall business”

Bill Woodrow, Principal, Woodrow Search

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Insight from customer interviewsInsight

Client Interviews

Identify more ways you improve your clients’ businesses and what is most important to them.

Strategic Marketing Plan processGuidance & Action

Strategic Marketing Plan

Focus generates clarity
Clarity delivers impact
Impact produces momentum



Shorter sales cycles
Higher profits
More Best Clients

Focus on Your Best Clients

Your Best Clients are the ones who close faster, give you the best projects, and look to you to provide added value.

Kevin G. Long, President of Employee Benefits Law Group describes how his firm is able to close faster and close more often on better projects by focusing on it’s Best Clients.

Employee Benefits Law Group

Managing Partners, Practice Leaders, and Solo Professionals.

Grow your revenue and profits by focusing on the clients who: close faster, bring you the best projects, and are happy to pay for the value you generate.

Turn your marketing into a Virtuous Cycle of Best Clients.

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World-Class Clients


Insights from your Best Clients create a Virtuous Cycle of Marketing.

Start Thinking Like Your Best Clients

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