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“A business has only two functions: marketing and innovation.”

– Peter Drucker


Bruce La Fetra speaking to NIPA BMC conference

Creating Change & Leverage that Grows Your Firm

Thinking

My perspective is shaped by more than 15 years experience conducting hundreds of interviews for dozens of professional services firm clients. The impact I bring to client organizations is the result of the insights I have gained.

Elite professionals will embrace change–you can teach old dogs new tricks–but the bar is set high. To create long-term change, new ideas must (a) make sense, and (b) align with what has led to the current level of success.

Marketing and Business integration

Speaking

Thinking

I speak regularly on a variety of topics related to marketing & business development strategy.

Writing

Thinking

I’ve written for a variety of print and electronic publications, including: Society for Marketing Professional Services (SMPS) Marketer, The Pragmatic Marketer, Sales & Marketing Management, The Professional Pricing Society, MarketingProfs, and others.

Invite Bruce La Fetra to speak to your firm or group
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